I design the content architecture that powers high-velocity digital experiences. Bridging the gap between storytelling, cognitive psychology, and scalable technical systems design.
Governance, Content audits, RACI Modeling, Stakeholder Alignment
Information Architecture (IA), Taxonomy, User Journey Mapping, User Flows
Developer Handoff, Modular Content Modeling, CMS Strategy (Sanity / Contentful)
Scalable Content Infrastructure for Global EdTech

The Impact: Architected a relational content model that transformed static SME expertise into a responsive web experience. I designed logic-driven content states that adapt in real-time to user progress, reducing production friction by 30% and ensuring 100% accuracy across thousands of unique user pathways.
Key Deliverables:
SME-to-Product Translation, Relational Content Models, Conditional Logic Documentation
Operationalizing a Global Web Ecosystem (200+ Assets)
The Impact: Established the governance frameworks and SOPs for a high-volume ecosystem at Time4Learning. I executed a comprehensive audit of 200+ assets, aligning legacy content with new brand standards and architecting scalable production pipelines that accelerated time-to-market by 20%.
Key Deliverables:
Scalable Content Pipelines (End-to-End Lifecycle), Content Governance Framework (RACI), Metadata & Audit Strategy
Psychology-Informed IA & Search-First Systems

The Impact: Leveraging cognitive psychology principles, I conducted primary research to design a navigation logic that prioritizes findability. This research serves as a blueprint for building intuitive SaaS platforms that adapt to user mental models rather than forcing traditional B2B hierarchies.
Key Deliverables:
Cognitive Load Analysis, Search-First Taxonomy, Mental Model Mapping