Case Study: Logic-Driven Content Engineering

Developing a state-based content architecture for a global EdTech platform. I mapped complex pedagogical logic into a relational CMS model, allowing for real-time content adaptations based on user progress and “Milestone Triggers.”

Impact: Standardized a ‘Design-to-Dev’ handoff that reduced production friction by 30% and achieved 100% asset alignment during platform launch

Organization: Nessy Learning | Role: Content Architect & Lead Producer

• 1. The Challenge: Bridging the Gap

  Nessy Learning possessed deep Subject Matter Expertise (SME) in dyslexia education but lacked a framework to translate that knowledge into a scalable digital platform.

  The Goal: Design a repeatable ecosystem where pedagogy, IA, and video production work in perfect sync.

  The Problem: High-level concepts were “trapped” in SME brain, creating a bottleneck for the dev team.

• 2. The “Translator” Role (SME & IA)

  I acted as the bridge between international expert Neil Mackay and the technical output. I didn’t just write copy; I mapped a mind.

  • Gap Analysis: Audited learning objectives against technical platform constraints to eliminate UX “dead ends.”
  • Interactive Mapping: Collaborated with Neil to turn abstract concepts into a functional Content Map.

• 3. ContentOps: Building the Engine

  To prevent “content debt,” I built the “rules of the road” for the entire production lifecycle.

  • Module Taxonomy: Designed a progressive learning path where each module builds logically on the last.
  • Full-Stack Production: Directed 100% of the video library to ensure visual hierarchy and brand voice were perfectly synchronized with the UX framework.
  • Asset Logic: Established naming conventions and version control for hundreds of assets to prevent fragmentation.
• 4. The Solution: The “Single Source of Truth”

  I transformed the abstract map into a functional digital environment using a rigorous Design-to-Dev handoff.

  • Information Architecture: Built interactive mockups in Miro to map the journey from login to certification.
  • The Blueprint: Authored a “Single Source of Truth” document for developers, containing all site requirements, metadata, and file locations.

  

• 5. The Impact

  • 100% Asset Alignment: Zero lost assets or versioning errors during site launch.
  • The New Standard: This workflow is now the “gold standard” for all future Nessy training programs.
  • Repeatability: Reduced technical debt and eliminated the “SME-to-Production” bottleneck.