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Project: Leaders in Dyslexia (Accreditation Platform)

Organization: Nessy Learning | Scope: Interface Copy

• 1. The Problem

  The “Leaders in Dyslexia” accreditation process is a rigorous, multi-step journey. For busy educators and administrators, complex certification workflows often lead to high “cognitive load,” resulting in user frustration, abandoned applications, and an influx of support requests.

  The Challenge: Transform a dense, jargon-heavy professional development process into a clear, supportive, and self-guided digital experience.

• 2. Strategy: Designing for the User’s Mindset

  Reducing Friction through Progressive Disclosure

  I Mapped the user journey into five distinct stages to ensure users only saw the information relevant to their current progress.

  • Linear Guidance: I structured the content into numbered steps to prevent “form fatigue.”
  • Anticipatory Copy: I identified high-friction points in the audit (like gathering evidence) and added contextual “Success Tips” to guide users before they could make an error.
  • Terminology Standardization: I established a consistent vocabulary (e.g., “Deep Dive” vs. “Audit”) to build user trust and familiarity.
• 3. The Architecture: The Content Matrix

  To ensure a seamless handoff to the development team, I created a Master Content Matrix. This served as the “Single Source of Truth,” mapping every UI label and body copy string to its specific system state.

  Stage / Component	UI Heading / Label	Body Copy / UX Writing	System State / Logic
  Initial Audit	Step 1: Pre-Training Deep Dive	Fill in the self-audit for Leadership, Culture, and Teaching.	Default State
  Audit: Pending	Awaiting Review	Your audit has been submitted. We’ll notify you when feedback is ready.	Status: Processing
  Audit: Success	Reviewed and Approved	Your audit is approved! You are now ready to begin Training.	Status: Success
• 4. The Solution: Clarity and Accessibility

  UX writing is accessibility. I ensured that the platform was usable for everyone, regardless of how they interact with the web.

  • Dynamic State Messaging: I authored copy for “Awaiting Review” and “Approved” states so users always knew exactly where they stood in the process.
  • Accessibility (A11y): I wrote descriptive alt-text for all iconography and ensured the heading hierarchy (H1–H4) allowed for seamless screen-reader navigation.
  • Mobile Optimization: I broke long paragraphs into scannable “micro-content” to support users managing their accreditation on mobile devices.
• 5. The Impact: Support-Free Navigation

  By implementing a logic-driven copy strategy, we moved from a conceptual program to a functional, user-friendly platform.

  • Clarity: Users can now navigate the multi-step workflow without the need for external support or manual guidance.
  • Operational Readiness: The Content Matrix eliminated guesswork for the developers, reducing the QA (Quality Assurance) cycle for the site launch.
  • Inclusivity: The platform meets modern accessibility standards, ensuring all educators can achieve the Quality Mark.

From Interface to Support Read the deep-dive manuals that guide users through complex tasks.